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Hello and thanks for visiting our blog - here you will find interesting articles on what's happening in the world of point sale, visual merchandising and display innovation.

Friday, 2 September 2016

10 Reasons To Include Window Vinyl In Your Advertising Campaign.

We live in an ever evolving era, where a camera is within reach 24 hours a day to most. It seems unheard of that one would not be on some sort of social media and the stats for the number of visual images uploaded daily speak for themselves. Having your brand and image in a prominent place, on a street level window front will enhance your campaign.

      1. Creates brand awareness, recognition & builds trust.
"I wonder which beer to choose" Image source link.
      2. Relatively inexpensive.

      3. Quick to roll out installation to several sites. Internal vinyls don’t require street permits to install and can be done come rain or shine.

      4. Maximum visual impact, first thing shoppers see when entering store, planting the seed.
"Look at me! Look at me" Image source link.

      5. Opportunity to reach customers outside the stores demographic; Advertising on the shop front reaches footfall from potential consumers that are just passing the store. Depending on you demographic there is opportunity to be in the back ground of one of the millions of images that gets uploaded to Facebook, Instagram, Twitter , Snapchat etc daily. Potentially those images online will keep your campaign alive on social media long after the vinyls come down; reaching an endless potential.

      6. Quick to install and remove without causing any damage to windows.
Don't worry these are just vinyl! Image source left & right.

      7. Opportunity to increase social media followers and link physical store to online store.

      8. Increase customer shopping experience especially if its interactive.
Image source link.

      9. Increased sales with brand recognition.

     10. Great for localised advertising. Products that sell better in different areas can be focussed on. Create campaigns specific to regions.
Although this signage isn't a vinyl; the concept could be created with vinyl's. Imagine an in-store illusion of your choice..... Image source link.

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